Build a Brand to Build an Empire

Description:

As professional communicators, we often say more about ourselves by how we show up in the world, in email, on social media, in the photos and videos we choose, and the clothes we wear.

Join NSA-Colorado’s Past President, Heather R Younger, J.D., CSP, as she dives into creative ways to build your brand presence in ways that differentiate, set you apart, and position you to build not just a brand but an empire around your key messages.

Heather will provide a sneak peek into her website-building process, speaker video highlights, social media tips, newsletters and so much more, and help you think more strategically about your brand building.

Come prepared to ask questions and get practical ideas to launch you into the second quarter of 2025 like the professional communicator you want to be known for.

LEARNING OBJECTIVES:

• Master the Art of Brand Differentiation:
  Discover creative strategies to showcase your unique value through intentional messaging, visuals, and online presence, ensuring your brand stands out in a competitive marketplace.
• Develop a Comprehensive Digital Presence:
  Learn practical tips for building a cohesive website, creating engaging speaker videos, and leveraging social media to amplify your reach and establish authority in your field.
• Create a Brand Ecosystem for Long-Term Success:
  Explore how to integrate newsletters, consistent messaging, and audience engagement tactics to build a sustainable brand that supports your growth and positions you to create an empire.

 About Heather R. Younger, J.D, CSP

Heather R. Younger, J.D, CSP, is a trusted contributor to leading news outlets, like Forbes, Fast Company, Bloomberg, NBC and ABC and one of the world’s leading experts on Caring Leadership® and active listening at work. She is the visionary Founder and CEO of Employee Fanatix, a preeminent employee engagement and workplace culture consulting firm to Fortune 100 companies. Employee Fanatix conducts annual research on workplace culture, relying on employee voices for what is relevant now, to help companies redefine their culture strategy. Heather has personally read over 30,000 employee surveys and facilitated over 100 employee focus groups, including her signature “Art of Active Listening Sessions.”

With over 25 years of successfully managing teams, she has worked in customer experience, sales, and large account management for multi-million dollar accounts and multiple industries such as tech, staffing, healthcare, professional services, the public sector, and the financial sector.

She's a renowned keynote speaker, drawing insights from current data and putting into practice what she teaches in her Caring Leadership Transformation Model™.

Heather is an award-winning leader in the area of Employee Engagement as recognized by Inspiring Workplaces, is a LinkedIn Learning course partner, 3-time best-selling author, TEDX speaker, and the host of the popular Leadership With Heart podcast.

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